Millions of devotees flock to the Thiruvannamalai Annamalaiyar Karthika Deepam Festival to see the torch. The festival starts with the flag hoisting for ten days. The Hindu Munnani in Thiruvannamalai has been giving alms to the devotees who come to see the festival for three consecutive days from 2005 for 15 years. Annathanam, which starts two days before the fire near the Ammani Ammal tower, is offered to the devotees till the end of the day and the next afternoon.
The three-day event will feature a succulent coffee at 4 a.m., snacks at 8 a.m., tea at 11 a.m., lunch, tea at 3 p.m., and lunch until 11 p.m. For the last two years, our Hindu Munnani's 3-day Annathanam has been going well in the Adi Annamalai area as well. Nearly one lakh people are availing the charitable services of the Hindu Munnani over the three days.